Artwork Guidelines for White Underprint
Find out how to get the best from our label materials and white underprint
White underprint (white ink) is applied to custom-printed clear, kraft brown, silver and gold sheet labels and single stickers.
White Ink Explained
We make your label design pop with vibrant colours and sharp text using white underprint
White Underprint Technology
Using our white underprint technology you will have vibrant colours on your stickers, even on a clear background. Our technique is simple, yet effective. We use our professional digital printers to lay a white layer of ink under design.
Without the white ink, the colours printed on the label would be semi-transparent and translucent. This white layer underneath gives your design an opaque base and gets your colours to truly pop.
How to Design for a Clear Label
You can still print any colour, including white, with our white underprint technique. However, the design must have a clear background as any white in it will show as white in printing.
When you design labels using our print service, look out for the chequered pattern that shows a clear background. If there is white, or any other colour, it means it will show on the label.
You can see our Design and Print Online software in action in the image to the left. The font and graphics are all on the checked background so you know it is going to have that transparent, print on look when it’s on the jar.
We think these matt or gloss clear labels look vibrant, polished and professional. The varnish added after printing adds a protective layer which makes them even more durable too. So, whether it is raining or glorious sunshine at the food festival, your labels will be secure!
Ready to give them a try?
How to remove a white background from an image
Simply upload an image to Avery Design & Print and use our tool to remove white backgrounds using the guide below
Keep all white
Select “Keep All White” if you want the white ink to be printed. In this image, the white background will be printed.
The 'Dark Mode' switches between a chequered and black background which can help highlight the white areas more easily.
Remove all white
This option will remove all the white from the image allowing the label material to show through those areas with black background in dark mode.
Adjust as needed using the slider.
Remove white background
Choose “Remove White Background” if you wish the label material to show through at the edges of your design. The 'White text' in the design will be printed in white ink.
Select white to remove
Use the selector to manually select those white areas you want to remove to show the label material.
In this example, white ink has been removed from 'text' using the selector allowing the material to show through.
